Product Information

Naming, Positioning & Multi-lingual content

Stockcode:

Ebb + Flo

Challenge

We were super excited when the Toolstation team asked us to help them create a ‘retailer brand’ for their new range of own label brassware. Our objectives were to target tradesmen as well as DIYers with an accessible brand that’s functional as well as stylish. Importantly, as the Toolstation catalogue is such a key selling tool, the identity had to stand out within the catalogue environment to generate sales.

Solution

From our team naming exercises we created Ebb+Flo – a brand name with an energy and dynamism that was perfect for the category. The logo font is crisp and clean and held in a cyan lozenge for standout on the catalogue pages. The more functional, value produtcs were sub-branded ‘Contract’ and the packaging was differentiated through a plain, pale grey background. The more style-led products had a repeated brand pattern and a system of icons to communicate the key product benefits.

Result

DGI has delivered a great result for us from the Ebb+Flo naming and branding to the packaging design. Feedback from our customers has been excellent and I’m confident that with our new Ebb+Flo range we will grow our sales and share of the category as well as our profitability.

Commercial Director – Toolstation

« Return to product listing

About us

With more than 30 years of experience, DGI is a multidisciplinary brand design and marketing agency. Our passion is creating brilliant brands. We love nothing more than working with clients to deliver creative, strategically smart solutions that add value to their businesses.

We Specialise in:

Brand Creation
Packaging Design
Brand Identity
Brand Strategy & Planning
Naming & Positioning
Point of Sale
Brand Communication
Digital Media

How we can help…

Brand Creation

Creating new brands and launching new products is what we love to do. Our first step is to create appealing concepts that differentiate ourselves from the competition with strong positioning. Once the name and proposition have been selected, we create marketing materials that will attract the target audience.

Packaging Design

The development of top-notch packaging is what makes us tick! In today's competitive in-store environment, we'll ensure your brands always catch the consumers' attention on-shelf.

Brand Strategy and Planning

Using our expertise, we'll determine what your target consumers want and need. Our team can then help you develop (or fine-tune) your brand's positioning and plan your product portfolio accordingly. As well as creating awareness and encouraging consideration, we are also capable of suggesting effective communication strategies.

Brand Communication

Your brand can communicate effectively at every touchpoint with your consumers with the help of our team. Media such as digital, point-of-sale, literature, advertising, and sales support materials are included in this category. Our team can also design and build websites and create content that will engage your consumers.

How we work…

Our core value is 'creativity that gets results', and we'll always go the extra mile to help you achieve your business objectives...
In order to ensure everyone in the team is on the same page with the commercial challenge, we always spend time 'upfront' understanding a client's business, category, and consumers.
All projects, regardless of size or budget, are overseen by the senior team.

We are able to handle those quick turnaround projects that many others would find impossible, knowing how fast things move today.

It is our firm belief that this partnership approach delivers the best results.

Social media

Connect with Linkedin

Request Quote

Full Name: *

Tel. No: *

Email Address: *

Postcode: *

Select

Company Name: *

Address: *

Approx Budget: *

Town/City:

When do you need this product/service by: *

County:

Description: *

You are likely to receive better quality responses if you enter a detailed description.

Approved Business takes no responsibility for services that are provided by others as a result of you using this service.

Company details for DGI

DGI